Hear from the team that led the most ambitious regional campaigns the party has ever run. With a massive field presence, smart targeting, and deep community engagement, the Richmond campaign proved the Greens can not only compete but thrive in regional Australia.
In 2022, Mandy Nolan’s campaign in Richmond came within just 1.3% of flipping the seat from Labor - in a race where only 4.5% separated the three major parties at the final count. In 2025 they increased their primary vote by 1.2% through running a massive campaign where they had over 7,000 doorknocking conversations, staffed four pre-poll booths, and ran mutual aid in the midst of a natural disaster.
Join Mandy’s campaign team for a deep dive into how they ran a high-impact, grassroots campaign across a sprawling regional electorate. From mastering regional media and community-led engagement to coordinating volunteer-driven field across pre-poll booths hours apart, this team redefined what a winning Greens campaign can look like!
Building deep roots in regional communities
Running scalable field operations across vast geographies
Navigating complex preference dynamics and targeting growth opportunities in regional towns
Don't miss this opportunity to learn from one of the most exciting regional campaigns in the country. This webinar is essential for anyone building a campaign outside the inner city.
MELBOURNE VIC
Australia
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